Carmen Rad is the principal founder and CEO of CR&A Custom. At the age of twenty-five, Carmen Rad refused to allow her career to plateau as an assistant and used her background in fashion design and marketing to launch CR&A Custom.
With just one employee and no outside funding or equity, she worked tirelessly to produce custom clothing, promotional items, and embroidery work. Soon after, she pivoted from an apparel promotional company to a large format printing company.
In an industry dominated by men, Ms. Rad has had the type of success that Latina women can emulate. CR&A Custom is among only a handful of large-format digital printing and outdoor advertising companies in America that is minority and woman-owned.
With just one employee and no outside funding or equity, she worked tirelessly to produce custom clothing, promotional items, and embroidery work. Soon after, she pivoted from an apparel promotional company to a large format printing company.
In an industry dominated by men, Ms. Rad has had the type of success that Latina women can emulate. CR&A Custom is among only a handful of large-format digital printing and outdoor advertising companies in America that is minority and woman-owned.