Patricia Pérez is the president of VPE Public Relations, one of the nation's leading Latino-owned public relations firms. Incorporated in 1988, VPE helps local and national clients in the corporate, non-profit and governmental sectors connect with Latino consumers in meaningful ways.

Ms. Pérez has earned numerous recognitions for both her professional work and involvement in the community. She is an active leader in numerous non-profit organizations that seek to improve the conditions of the Latino community locally and nationally. She currently serves as AARP's California State Chair and leader of its Executive Council.